McDonald's SUPV-BRAND CONTENT in Chicago, Illinois
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us to build an even better McDonald's. Today, we are growing with velocity and are focused on modernizing experiences while delivering incredible value and quality in the food we serve.
McDonald's is a people business just as much as it is a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy.
The Quick Service Industry requires quick thinking: our work culture is flexible and dynamic to ensure we are executing with pace and sharing our latest ideas. Our new, state-of-the art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters collaboration and innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, grab a McCafe on any floor or utilize the latest technology to connect to your team around the globe. With an onsite café and our 8000 square foot gym (and a McDonald's, of course!), our office helps us connect with each other like never before.
At McDonald's, we are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and advancing our industry on sustainable sourcing to youth employability initiatives and our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners. We will continue to take on big, global initiatives while remaining great neighbors and supporters of our local communities.
We are moving fast and are adding to our world-class team. Joining McDonald's means thinking big on a daily basis and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders in our industry and believe we are better when we work together. Over the last year, we have launched home delivery, radically enhanced the digital experiences of our restaurants, introduced mobile pay and have so much more to come. With all the new projects and initiatives, it is an exciting time to be on the team that is helping to make a Better McDonald's!
The Marketing Supervisor will report directly to the Senior Director, Brand Content Team and will support the Marketing Manager, Brand Content Team, on the Happy Meal and Family Business with all development and execution of omni-channel consumer marketing campaigns aligned to the US National Marketing Calendar. This team will be responsible for developing, designing and executing marketing plans and campaigns specific to Happy Meal programs, Happy Meal menu news, and Family Experience initiatives that drive sales, traffic and brand awareness.
McDonald’s Corporation is an equal opportunity employer committed to a diverse and inclusive workforce.
Four to six years experience required supporting development and execution of marketing plans and campaigns at advertising agencies or leading consumer retail brands.
Bachelors degree in related field required (Marketing, Communications, Business)
-Work directly with the Marketing Manager and closely with the Marketing team to support in the design of Happy Meal campaigns that align with business priorities and support overall strategies and goals focused on consumer insights and data.
-Supports in the development and management of marketing plans and campaigns that acquire new consumers, retain existing consumers and drive brand engagement.
-Assists in stewarding agency partners and ensures we use them effectively to produce breakthrough, best-in-class programs and gold standard execution.
-Aids in bringing innovative ideas and recommendations to ensure the brand remains modern and progressive.
-Monitor competitor activity and market trends to identify opportunities and generate creative ideas.
-Work with the Marketing Manager to develop strategy and planning of national marketing Happy Meal programs, Happy Meal Menu news, and Family experience initiatives including management of budget and post-analysis.
-Collaborate with the larger marketing group to drive strategically aligned initiatives.
-Collaborate with global family marketing counterparts to develop global Happy Meal programs and family experience initiatives.
-Implement the strategic direction and work with the Retail team in the development of menu and retail advertising materials for the restaurants. These include menu boards, POP, and crew elements.
-Assists the Manager in the development of clear, concise creative assignment briefs to inform highly impactful creative work.
-Collaborate with Internal stakeholders on product claim approvals.
-Manage all field needs including collaboration with US Field Marketing and Regional Marketing teams to ensure local executions of national initiatives are effective and impactful. Includes spearheading development of assets, communication and local tool kits.
-Works closely with Marketing Manager and Production Operations Manager (POM) in maximizing creative production budgets and achieving efficiencies.
-Support all national Happy Meal promotions with flawless execution and deliver tangible results to increase brand affinity and revenue with agreed upon KPI’s.
-Expertly multi-task in order to manage several Happy Meal programs in development at various stages.
-Develop and maintain ongoing, working relationships with multiple licencor partners in the toy and entertainment industry.
-Travel to toy industry and licensing shows in preparation for future Happy Meal calendar planning.
-Travel to Happy Meal TVC production shoots, partnering with agency and ensuring property and brand are accurately represented.
-Work with agency partners for timely delivery of high quality work.
-Assist in the evaluation and communicate learning from pre and post promotion analysis working in conjunction with Marketing Manager and Consumer and Business Insight team. Ensures learnings are shared with teams and applied to future campaigns.
-Lead internal sharing of campaign work once completed.
Supervisor, Branding & Content